Sending SMS messages is an easy and effective way to reach your customers and strengthen your company’s relationship with them. Whether it’s a reminder, a notification, or a promotional offer, every business needs a reliable method to deliver messages to its customers.
Although email marketing is considered one of the most familiar ways to reach people, the fact is that only a small percentage of emails are actually read. The same limitation applies to SMS marketing; however, since SMS messages are delivered directly to a device people are constantly attached to—and do not require an Internet connection to be opened and read—they remain the most effective medium for delivering information. Moreover, the fact that up to 98% of SMS messages are opened and read proves that this form of communication is the most powerful way to engage consumers with your business.
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SMS
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Email
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Process
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Creating and sending SMS messages is remarkably easy — with a simple text composition, you can reach your entire customer list with just one click.
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To create a newsletter, you need to collaborate with an email marketer, a copywriter, and a designer.
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Cost
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The sending cost remains remarkably low — starting from €0.0305 per SMS, compared to email.
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The resources you need to invest in order to benefit from email marketing services are priced by external partners at no less than three-digit amounts per month.
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Open rate per customer
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It averages around 98%
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Response Rate
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It averages around 45%
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It usually does not exceed 7%
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Reading speed
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Customers receive instant notifications on their mobile phones. In 4 out of 5 cases, the SMS is opened immediately.
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The reading speed of an email depends directly on how often the customer checks their inbox and how many mailing list subscriptions they have. The more subscriptions they have, the higher the chance that the message will get lost among the incoming emails.
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Reliability
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The SMS is delivered directly to the customer’s phone and cannot end up in the spam folder.
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An email, aside from the high likelihood of being overlooked, is also very likely to end up in the spam folder.
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